If he talks about someone that he mentioned earlier in the book, then he also reminds you with a short sentence who the person is again. He explains everything very clearly and with examples, so it is understandable. I was fascinated by how it all works and the experiments Adam talks about. Lastly in the third part Adam discusses what the future might bring, because this is only the beginning. Secondly in part 2 he talks about how today’s products are designed in such a way that we row addicted to them. How was it defined through the ages and also about how addictions work. But why do we obsess over our Instagram likes, bingewatch on Netflix or exercise excessively? The book is written in 3 parts after the prologue.įirstly Adam explains about addiction. The book Drunk Tank Pink was published in 2013, which was his first book. Moreover his research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world. Meanwhile he has written many articles for a number of newspapers and magazines. About Adam Alter.Īdam Alter is a Professor of Marketing at the Robert Stansky Teaching Excellence Faculty Fellow and also New York University’s Stern School of Business. Want to know why so many of today’s products are so irresistible?Find out in the aptly named book: Irresistible by Adam Alter.
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